In this tutorial section, we will study what is on page SEO strategy in 2020, its definition and its importance of on-page SEO. Title Tag, Meta Keyword, description, Heading Tag, etc.
- 1 What is On Pages SEO
- 2 Why On-Page SEO is Important
- 3 What is on page SEO strategy
- 3.1 Title Tag
- 3.2 Meta Keyword
- 3.3 Meta Description
- 3.4 Heading Tag
- 3.5 Canonical Tag
- 3.6 Robots Tag
- 3.7 Internal Links
- 3.8 Alt Tag
- 3.9 User-Friendly website
- 3.10 Image Size
- 3.11 Copyright Content
- 3.12 Open Graph
- 3.13 Reduce page Size
- 3.14 Google Analytics
- 3.15 Keyword Density
- 3.16 Robots.txt
- 3.17 301/404 Error
- 3.18 Site Map
- 3.19 Content-Length
- 3.20 SEO friendly URL
What is On Pages SEO
On-page SEO is an SEO activity, optimizing any individual web page and achieving rank higher in any search engine results pages as well as taking more relevant traffic is called On-page SEO. On-page activity basically happens with HTML codes. On-page SEO can do the same as anyone who has technical knowledge or the website they are working on should be built on WordPress because in On-page SEO you will get a basic knowledge of HTML.
On-page SEO is a very complex process, in this, every activity has to be done very carefully by following google’s algorithms and you tell everyone that google keeps changing its algorithms from time to time.
Currently, google’s algorithms 2019 recommendation content is a king.
That means google’s algorithms updates 2019, google gives value to all content, the more your content will be unique and valuable, the more Google will promote it, and the main thing that you should be content users friendly.
The main job of on-page SEO is to bring your pages to rank, here I am not talking about the positions of the keywords, just I am talking about the rank of those keywords if you rank your keywords from the on-page itself. If you come, then you can give a position to that keyword by doing off pages SEO.
Why On-Page SEO is Important
On-Page SEO is therefore important because On-Page SEO is a king of SEO. If you do very well on-page, then you do not need off-page SEO anywhere because now everyone knows how important on-page SEO.
On-page SEO itself, we define addresses in our website easily title, meta description, meta keywords, alt tag, etc so that google bots can easily provide data, by doing all these activities, the raking of our SEO would greatly improve. Nowadays, about 60% of google gives value to on-page SEO, the other 40% gives value to google off-page SEO means if you learn how to do on-page well, then the maximum change is that your pages google search come to results.
On-page SEO is a very big concept in itself, how much advance you will learn this, the more chance you have of getting ranking in the search engine. In these tutorials, I will tell you the basics to advance the activity of On-page SEO and that too with an example so that you can understand it easily.
What is on page SEO strategy
On-page SEO strategy is of many types, I will try to cover all the on-page strategy in this tutorial, if anyone is missed then you can tell me in the comment box.
The title tag is an HTML tag this tag defines Title in your web pages. Under the title tag, we can define the name of any product and services. The title tag length should work 50-60 characters. Example –
<title>What is On Page SEO Strategy</title>
The meta keywords are an HTML tag this tag defines keywords in any web pages. Under the meta keyword, we can define the related keywords in any product and services. The meta keyword has no length. Example –
<meta name="keywords" content="SEO, SMO, SEM, SMM,...etc." />
The meta description is an HTML tag this tag defines description in any web pages. Under the meta description, we can define the related description in any product and services. The meta description tag length should work 150 to 160 characters. Example –
<meta name="description" content="Define you description…" />
The Heading tag is an HTML tag this tag defines any topic or content heading in web pages. Under the heading tag, we can define the related heading in any product and services. The heading tag length is 70 characters. Example –
<h1>Head 1</h1> <h2>Head 2</h2> <h3>Head 3</h3> <h4>Head 4</h4> <h5>Head 5</h5> <h6>Head 6</h6>
The canonical tag is an HTML tag this tag is solving duplicate pages problem. Under the canonical tag, we can define your real page URL and solve duplicate page problem. This tag is the most important part of on-page SEO. Example –
<link rel="canonical" href="https://worldstreamseo.com/example" />
The robots tag is an HTML tag this tag defines whos bots follow our web pages and whos not follow. Follow and index tag defines that bots will follow your pages means there is a lot of chance that your page will come in search results. By applying the tag nofollwo and noindex, bots will not follow your pages, meaning that your page will not come in search results either. Example –
<meta name=robots content="follow, index"> <meta name=robots content="nofollow, noindex">
Internal links are most important to stable customers on your website and increase your spending time. Most think it decreases your bounce rate.
The alt tag is an HTML tag this tag defines what type of image you have and what is the name of that image. Google’s bots do not know about any images of which type of image it is, so we have to use an alt tag to define the name and types of an image. Example –
<img src="img.jpg" alt="This is a alt tag">
You should keep your website user-friendly so that users do not have any problem in accessing your website so that they can access it easily.
The page speed of any website depends mainly on the size of the image. If you keep the size of any of your images at 100kb, then the page speed of your website will be good. If a web page is taking too long to load then bounce back comes more on that page.
You should protect your website from copyrighted content, if you use copyrighted content, then Google penalizes that pages, if your site is running Google AdSense, then it is not displayed on that page.
Open Graph is a type of protocol that gives access to SEO specialists that which content you want to show on Facebook, Twitter, etc social media platforms and which not.
Reduce page Size
You should keep a lot of work on the size of your web page at most 1MB. If the size of your web page is more than 1MB, then it will take more time to load, so many of your visitors can leave your site.
Google Analytics is a medium with the help of which you can easily track your customer and analyze your customer easily and improve your website better.
Keyword density is the main part of content writing. If you are using a keyword repeatedly while writing content, then it is called keyword stuffing and Google does not promote such content. You should keep the density of the keyword 2 to 3 in your content.
Robots.txt is like a robot meta tag, this is different only that a separate file is created by the name of Robots.txt and it works on hole web pages and Robots Tag only particularly one page.
301 is a redirection code. Using this code, we can redirect our 1 web page to another web page. 404 is a page not found error code. That URL is not on a web site. Google ignores the redirection code and page not found error too much if any of your pages have errors of this type, then remove it or else google will not promote it.
A site map is a type of map with the help of which any bots crawler your web pages. This is a map that bots can read easily.
length of content should be kept to you maximum. length of content should be 250 words. The more content length will be, the greater chance that your page will soon be ranked.
SEO friendly URL
You should keep the URL of any of your pages SEO friendly. You can add URLs like # $% ^ & * ()! Do not use and keep the URL length to a maximum of 70 characters.