What is Google Analytics & How to Use Google Analytics

In this tutorial, we will study what is google analytics and how to use Google analytics, the top 10 features of google analytics, and How to Create Google Analytics Account set by step guide.

What is Google Analytics

Google Analytics is a web analytics service with the help of which we can track the activity of any user. Google Analytics has been created by Google. Its main work is tracks and reports of website traffic. Google Analytics was launched by Google on 14 November 2005.

What is Google Analytics

Following the 2019 report, the use of Google Analytics has become the highest among the websites of the world. Google Analytics provides us with a kind of SDK with the help of which we can also gather the data of the iOS and Android app. If we wish Google Analytics can block with browser extensions and firewalls. GA is a part of on-page SEO.

Top 10 Feature of Google Analytics

  1. Google Analytics is free
  2. GA Automatically collect data
  3. GA Easy to the integration with third-party tools
  4. Find out where your best visitors are located
  5. You can Identify your top-performing content
  6. You can Identify where you rank in search engines 
  7. Set your goals in Google Analytics
  8. Use it for segmentation
  9. You can analyze and get a decision on which social media to target 
  10. Analyze session duration, pages per session, and bounce rate.

How to Create Google Analytics Account

  1. Go to Google Analytics’ official Account page analytics.google.com.
  2. In this, you sign in with your Gmail account.
  3. Click start measuring.Google Analytics
  4. Enter the Account Name and then click the Next button.Enter the Account Name
  5. Select What do you want to measure? Web, apps, or web and apps and click the next button.What do you want to measure
  6. Set your property. Enter your Website Name, Website URL, Industry Category, and Reporting Time Zone and hit create button. Set your property
  7. Read Google Analytics Terms of Service Agreement and click I also accept the Data Processing Terms as required by GDPR or accept Additional Terms Applicable to Data Shared with Google and hit Accept button.Google Analytics Terms of Service
  8. Copy google analytics Tracking code  and pest your website <head>…</head> HTML head tags.google analytics Tracking code
  9. Go to google analytics home page.
  10.  Congratulations you have successfully integrate google analytics on your website. 

How to Use Google Analytics

Google Analytics Audience Overview

  1. Users – You can analyze all users in this user’s section on how many users have come to your website on which date and you can analyze that on which day your users come more and on which days they come less.
  2. Session – You can analyze the session duration of all users in this session section, in this, you can see how many pages a user has visited.
  3. Bounce Rate – You can analyze the bounce rate given by all users in this bounce rate section, in this, you can see how many users have returned from your website.
  4. Session Duration – You can analyze the Session Duration given by all users in this Session Duration section, in this, you can see which user spends so much time on your site.

Google Analytics Audience Overview

A filter is also given in this Audience Overview section, if you want, you can filter it using a filter, you can customize Audience Overview according to day, week, month, etc.

Google Analytics Real-Time Report

  1. Active Users – In this Active Users section, you can see your total active users, you can analyze active users in real-time on this, you can see how many users have come to your website simultaneously.
  2. Page View Par Minutes – In this Page View Par Minutes section, you can analyze how many totals of users are coming in par minutes and you are going to see 30 minutest old activity together in this section.analyze.
  3. Top Active Pages – In this Top Active Pages section, you can analyze your top pages, in this, you can see how many users are active in how many pages.

Google Analytics Real-Time Report 

You can analyze all your activity by clicking on the real-time report, in this, you can know the real location of your visitors, on which pages are your users more active, how many users are active, and what is their traffic source, etc. 

Google Analytics Acquisition Report

  1. Traffic Channel – You can analyze all the traffic in this Traffic Channel section, you can see in this or you can say that the traffic on your website is coming from where you can see the source of all your traffic as you Traffic organic search, direct, social, referral and other among these, said that visitors are coming to you.Traffic Channel
  2. Source / Medium – In this Source / Medium section, you can analyze the traffic received by all over Source or Medium, in this section, you can see that your traffic has come more than the source and medium.Source Medium
  3. Referrals – You can analyze the traffic received by the referrals in this Referrals section, you can analyze in which website which page is getting maximum traffic from which page. Referrals

You can identify all the traffic sources coming in from the Google Analytics Acquisition, if you want, you can identify your traffic more by clicking on the Acquisition report, within this, you can identify the traffic source coming on your all pages.

Google Analytics Active Users Report

You can see your active user in the Active Users Report section, in this, you can see how your active users are doing with time, in this, you can analyze your users according to the day, week, and month.

Active Users

Google Analytics Cohort Analysis Report

Within the Cohort Analysis Report section, you can analyze the users who come to your website repeatedly, you can filter it in very abstract ways. You can filter it in the last 7 days, the last 3 weeks, the last 6 weeks. And you can analyze the reports for the last 3 months and filter it out by day too.

Cohort Analysis

Google Analytics Users by time of day Report

Within the Users by time of day Report section, you can analyze your visitors according to the day and time, you can analyze in this section how many users have come at which day and at what time.Users by time of day

Google Analytics Sessions by Country Report

Within the Sessions by Country Report section, you can analyze your visitors country by country, you can see which country has more users and how many sessions duration of those users.Sessions by Country

Google Analytics Sessions by device Report

You can analyze the traffic that came from different devices on your website under the Sessions by device Report section, you can also analyze in which devices you are getting maximum traffic from all the devices.Sessions by device

Google Analytics Pages Report

In the Pages Report section, you can see your top 10 pages that have been visited the most by visitors, in this section, you can analyze your top pages, pages views, and page value very well and you can do it according to your own You can also filter it. If you click on Pages Report, then you can see under all pages which have been visited the most on a particular day.

Google Analytics Pages Report

Google Analytics Goals Overview Report

You can analyze your goals within the Goals Overview Report section which you have created, you can analyze in this how your goal is completed, what is the value of that goal and how much is the rating of Goal Conversion.Goals Overview

If you do not know how to create goals, then tell me in the comment section, I will try to cover it in the upcoming tutorials.

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