In this tutorial, we will study what is google algorithm and types of google algorithm updates like Panda, Penguin, Hummingbird, Pigeon, Mobile, and more. So let us start.
What is Google Algorithm
Google algorithm can be seen as a set of commands that are written for the purpose of feeding back with the search results that are relevant to the queries. Google algorithm works for searching out the web pages containing the searched keywords and then the web page having the most of the desirable traits is raised on the top. Google has a highly complex algorithm for serving search results.
There are many factors that contribute to the ability of a web page to appear on the search results. They are the number of keywords, links on the web page, and the performance of the website on various devices.
What are the types of google algorithm updates
There are eight types of google algorithm updates-panda, penguin, hummingbird, rank brain, pigeon, mobile, possum, and Fred. let us study them individually.
It was launched on February 24, 2011. The hazards it will control are duplicate data, plagiarized or thin content, user-generated spam, and keyword stuffing. The panda assigns a so-called “quality score” to all the web pages. This quality score is used for ranking factors. The panda was initially a filter rather than being a part of the Google ranking algorithm. In January 2016 it was officially incorporated into the core algorithm.
It was launched on April 24, 2012. The hazards that will overcome will be spammy or irrelevant links, links with over-optimized anchor text. The penguin’s objective is to down-rank those websites which have manipulative links attached to it. Penguin has been part of the core algorithm for 2016. The penguin works in real-time.
It was launched on August 22, 2013. The hazards that will overcome are keyword stuffing and low-quality content. The hummingbird helps google in getting better intercept search queries and provides the most matched search. With the help of natural language searching the hummingbird helps the page to rank even if it does not contain the exact word searched.
It was launched on July 24, 2014. The hazards that will overcome are poor on and off-page SEO. The pigeon affects those searches in which the user’s location plays an important role. The pigeon update ties between the local algorithm and the core algorithm.
It was launched on April 21, 2015. The hazards that will overcome are the lack of a mobile version of the page and poor mobile usability. This update ensures that the mobile-friendly pages should rank at the top of the mobile search. While the pages that are not optimized for mobile will be filtered out from the SERP’s.
It was launched on October 26, 2015. The hazards that will overcome are lack of query-specific relevance features, poor UX, and shallow content. The rank brain is actually a part of google’s hummingbird algorithm. This helps Google to understand the meaning behind the queries searched. The general opinion on the rank brain is that it identifies the relevant features of the web page ranking for a given query.
It was launched on September 1, 2016. The hazards that it will overcome is tense competition in your target location. The possum update ensures that the local results should vary more depending upon the location of the user.
It was launched on March 8, 2017. The hazards that it will overcome is thin and ad-centered content. This is the latest google algorithm update. It targets those web pages that violate the Google webmaster guidelines. The majority of the web sites that are affected are the low-quality posts that are mostly created for the purpose of generating revenue through ads.