In this blog post, we will study what is digital marketing and its types like – SEO, PPC, SMM, Content marketing, Email marketing, Influencer marketing, Viral marketing, Mobile marketing, Radio & TV ads and Electronic billboards with the help of an example.
What is Digital Marketing
It is a component of marketing that is used to create awareness and trust in any brand or service by the means of digital or electronic devices. Digital marketing is not just restricted to online marketing but it has offline marketing channels like radio, television, and electronic billboards.
Digital marketing = Marketing efforts using internet + Electronic devices
Simply posting anything is not digital marketing. Simply commenting or putting your URL under someone’s post is not called digital marketing. If seen, we can call it spamming in technical language, because you have not openly posted a post on your profile but spam on other’s post. What are you doing?
If you make a blueprint of your post, you post it with a strategy, then it is defiantly part of digital marketing.
What are the types of digital marketing?
There are 10 different types of digital marketing. A list of all these types along with description is given below.
Search engine optimization (SEO)
Search engine optimization consists of both on-page SEO and off-page SEO tactics. SEO is used to increase the number of visitors on the website by ranking the website higher in google and other search engines. SEO is considered to be the least expensive marketing technique. SEO yields highly long term and sustainable results.
Pay per click (PPC)
Pay per click marketing deals with paid search results on Google and it involves bidding on a specific keyword which will increase the web traffic for us. It demands a thorough analysis of keywords and finds out the most popular yet cost-effective keyword for you. The overall cost per click varies based on how in-demand a specific keyword is.
Social media marketing (SMM)
Social media marketing is using social media platforms to connect to the audience and build the brand. Social media is used to attract the required audience for the brand. Doing social media marketing on the correct platform can help a business grow much faster.
Content marketing is creating relevant and consistent content in order to attract the required audience. Content marketing forms the backbone of digital marketing. Content marketing can be seen as a continuous process. Paying attention to content placement and looking for avenues is crucial for content marketing.
Sending commercial messages to a group of people via email is called email marketing. Email marketing is used for keeping the customers updated with all the latest updates in the industry.
It is a type of online networking advertising which includes influencers to support and make reference to the company’s product. Influencer marketing is mostly done by celebrities, industry experts, and content creators. These influencers spread the product all over different social media platforms and with the help of their followers they build up enough support for the product.
The type of marketing in which consumers give or share information about the company’s goods and services through social media is known as viral marketing. Nowadays anyone can a sensation on social media. This marketing is useful in the short term and gives remarkable upswings in web traffic.
Marketing with the help of SMS is known as mobile marketing. Mobile marketing is more likely to get the attention of the audience. Customers are more influenced by regular updates, coupons, and sales, discounts, and deals.
Radio & TV ads
Marketing with the help of tv and radio ads have reached a much wider range of audience than any other marketing. Nowadays streaming platforms like Netflix, Amazon, Saavn, etc. can also be used for advertising.
An electronic billboard is a large screen made of LED used mainly to display images and texts. It’s quite more expensive than other marketing methods. They are usually used by restaurants, trade shows, retailers, entertainment, etc.
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