In this blog post, we will study what is digital marketing and its 8 types of digital marketing like – SEO, SEM, SMO, SMM, E-mail Marketing, Content Marketing, Affiliation Marketing, and Influencer Marketing and advantage of digital marketing with the help of an example.
- 1 What is Digital Marketing
- 2 Types of Digital Marketing
- 3 What is SEO
- 4 What is SEM
- 5 What is SMO
- 6 What is SMM
- 7 What is Email Marketing
- 8 What is Content Marketing
- 9 What is Affiliation Marketing
- 10 What is Influencer Marketing
- 11 Advantages of Digital Marketing
What is Digital Marketing
Digital marketing is the component of marketing that utilizes marketing efforts using the internet and smart electronic devices such as smartphones, computers, and other digital media platforms to promote products and services.
Digital marketing = Marketing efforts using internet + Electronic devices
Simply posting anything is not digital marketing. Simply commenting or putting your URL under someone’s post is not called digital marketing. If seen, we can call it spamming in technical language, because you have not openly posted a post on your profile but spam on other’s post. What are you doing?
If you make a blueprint of your post, you post it with a strategy, then it is defiantly part of digital marketing.
Types of Digital Marketing
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- SMO (Social Media Optimization)
- SMM (Social Media Marketing)
- E-mail Marketing
- Content Marketing
- Affiliation Marketing
- Influencer Marketing
What is SEO
SEO’s full format is search engine optimization. SEO is the method of developing the more important and more noteworthy measure of site traffic by expanding the visibility of a webpage to clients of any web search tool. search engine optimization refers to the improvement of unpaid results and excludes direct traffic and get more organic traffic.
Additionally, it may target different kinds of searches, including image search, content search, question and answer, video, academic search, news, and industry-specific vertical search engines. Promoting a website to increase the number of quality backlinks, or inbound links is another SEO tactic.
SEO is the main target that we have to rank our web page on top of a specific keyword irrespective of the search engine like Google, Bing, Yahoo, DuckDuckGo, etc. We do not have to pay any kind of money on this.
What is SEM
SEM’s full form is Search Engine Marketing. SEM is a type of on the web/Internet promoting that includes the progression of destinations or website pages by expanding their visibility in web crawler results pages essentially through paid publicizing and get increasingly pertinent traffic.
In the search engine, you get the scope of this thing that when a user queries in a search engine, then there is some space in Google where you can also see paid advertising, it is called Search Engine Marketing.
- It is basically used for lead generation.
- It is not free like SEO, it is paid marketing.
- Search engine optimization takes some time while Search Engine Marketing does not take time.
What is SMO
SMO’s full form is Social Media Optimization. SMO the use of social media platforms (Facebook, Instagram, Twitter, etc) to promote a product or service. SMO is the platform to gets more reach, engagement, and traffic through social media this is called social media optimization.
If SMO you have to take care of many things like –
- In what ways do you want to make content.
- In what ways do you want to make a calendar.
- In what ways do you want to make a post in a sequential way.
- We have to post strategically.
- And we have seen when to post which on top of our social media account
All these things are covered in social media and we in SMO also take care of these things that more and more rich, engaged visitors on our posts are basically creating traffic on our posts. We do not have to pay any kind of money in SMO.
What is SMM
SMM’s full form is Social Media Marketing. Running ads about your product or service on different social media platform (Facebook, Instagram, Twitter, TikTok, etc) is called Social Media Marketing, with the help of which we can tell and show people about our product very quickly and easily and through social media, You can also take traffic to your website. It is not free like SMO, it is paid marketing through social media.
What is Email Marketing
Email marketing is the demonstration of sending a business message, commonly to a group of individuals, utilizing email. Email marketing is used to sell your product or services to your targeted audience this is called Email Marketing. If you are sending the mail to anyone without a targeted audience, then there is very little chance that your product should be sold.
- Email marketing is a very big module for you
- There are many different tools in it, which we use
- There is a lot of processes that we can automate
What is Content Marketing
Content marketing is a form of digital marketing it is focused on creating, publishing, content for a targeted audience using digital marketing efforts.
What is Affiliation Marketing
Affiliate marketing is a type of digital marketing. Affiliate marketing is the process of earning a commission by promoting other people’s products and services in a digital way this is called Affiliation marketing.
Affiliation Marketing = Vender + Affiliate network + Affiliate
Affiliation Marketing consists of a Vender who has products and an affiliate, that is, we do digital marketing and there is an Affiliate network in the middle, with the help of which the Affiliate sells the Vender’s product through Affiliate Network. Instead of which Vender gives the affiliate some commission, Affiliate network can be anything you like – Facebook, Instagram, Twitter, Website, etc.
What is Influencer Marketing
Influencer marketing is a type of social media marketing including supports and item positions from influencers, individuals, and associations who have an indicated master level of information or social influence in their field.
Advantages of Digital Marketing
- Entry resistance is very low
- Measurable and real-time
- Higher return on investments (ROI)
- It’s a 24 X 7 marketing approach
- Global customer reach
Entry resistance is very low
Entry resistance is very low, that is, you do not have to think too much to get into digital marketing, nor do you need a very high budget in this.
Measurable and real-time
We can measure our product in real-time.
Like the mind made us run our ads on Facebook, which people saw that ads, from which place, when and when, how many people saw our ads and how many people clicked on that ads and how many people Came up on that website and what did those people do on our site, etc.
Higher return on investments (ROI)
In this, higher returns and investments are very high, in this, we can earn the maximum by investing at least.
It’s a 24 X 7 marketing approach
The most important part of digital marketing is also that you can advertise your business whenever you want, whether it is day or night.
Global customer reach
If you want, you can take your business to global through digital marketing, you can also run ads out of country sitting here in India and many customers can connect with your business.
Read More related to digital marketing: wikipedia.org
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