Hey, guys, welcome back, in this module, I am going to discuss types of keywords in SEO. Keywords in SEO are very important to bring traffic to your website, so without any further delay, let’s begin.
Types of keywords in SEO
Keywords are the phrases or search queries that the user enters in the input field to find any website through a search engine. It is very important to improve the search engine ranking of your website. Keywords in SEO define the topic and ideas of your website content. As the owner of your website, you want the keywords entered by the user to be relevant to your website content so that more traffic comes to your website via a search engine.
There are different types of keywords in SEO. So, let’s discuss them.
It is also known as head keywords. These keywords are made up of a maximum of three words. They have very high search volume or search traffic but a lower conversion rate because it is very difficult to match searcher intent. They have a highly competitive rate.
When someone searches for anything using short-tail keywords, it is not clear what they exactly want.
For example – If someone searches for digital marketing in the search engine, he/she will get all the information related to digital marketing. But it is very difficult to point out what they want to know exactly. Do they want the definition of digital marketing? Do they want to know the career opportunities in digital marketing?
Another example is when a searcher searches for a mobile. It might be possible that either they wanted to buy a mobile or want to know some information about the mobile.
These keywords or search queries are more specific and in detail than short-tail keywords. They are made up of more than three words. It defines a specific topic or audience. When someone searches for anything using long-tail keywords, it is clear what they exactly want.
For example – When you search for a digital marketing career in India, then you don’t want the definition of digital marketing but you want to know the career opportunities in digital marketing in India.
They have low search volume or low search traffic but their conversion rate is high because we can know the searcher’s intent when compared to short-tail keywords. They have a low competitive rate.
These are the keywords or phrases which are frequently searched for a specific period. After some point in time, their search rate becomes low. They are the trending keywords that have been hyped recently.
For example – When some new web series or movies are released, then a searcher usually searches for ratings, reviews, downloads, etc. But after a few days, the search volume for these keywords decreases. They have a high conversion rate.
These keywords or search queries are relevant all the time. These keywords never go out of date. The search volume might increase or decrease for some time but on average their search volume is moderate. They have a high conversion rate.
For example – How to earn money online? This keyword never gets outdated. There might be an increase or decrease in search volume. How to lose weight? It doesn’t matter what the condition is like, people search for methods to lose weight. Another example is cricket or football match scores. People will always search for scores if there is some match.
Product defining keywords
These are the keywords that describe and explain the product that the user searches for. People search for a particular product by typing the product name along with the product. They reflect a particular company’s or brand’s products.
For example – When someone searches for Dell laptops, they want laptops of the Dell Company. If the searcher only searches for the keyword laptop, then this keyword is an example of a short-tail keyword.
These are the keywords or phrases that target a specific customer or audience. The customer defines themselves by using keywords.
For example – when the user searches for Bata shoes for men, he or she wants shoes for men of the Bata company.
When someone uses this type of keyword along with your company or a brand name, then they know your brand and want some information about you such as your location.
These are the keywords that include a location such as the name of a state, city, country, area within the search query. The searcher uses this type of keyword to search for something either in their location or in the location or area of their interest.
For example – When someone types mobile shops in Noida in the search input field, he or she wants to get the results of mobile shops in Noida. This type of keyword is more beneficial when you have a local business and you want other people and local customers to know about your business.
LSI stands for Latent Semantic Indexing. These keywords are more relevant to the main keyword or search queries typed by the user. When we search for something, say, a Lenovo laptop then at the last of the search result pages, we see some other keywords related to the search query we have typed.
Intent targeting keywords
When the user types some search query then their intent falls into three categories:
Informational intent Keywords
The user uses this type of keyword when they want to know some information related to some product but they are not ready to buy or purchase it now.
For example – When the user searches for the best laptop, they just want to gather some information on the best mobile phones, so they will be getting comparative analysis of different mobile phones and some blogs also related to mobile phones. The user may become a buying customer later, so it is recommended that you use this type of keyword.
Commercial Intent Keyword
The user uses this type of keyword when they want to buy or purchase some product. With informational intent keywords, they have collected all the information regarding the product by reading blogs, and now they are ready to buy it.
For example – When the user searches to buy the best laptop, they will be getting ads and e-commerce website links where they can visit and buy the laptop.
By using informational intent keywords, the searcher gains the information and after some time, he or she might become a buying audience or user, so it is recommended that you use a commercial intent keyword.
Transactional Intent Keywords
This type of keyword is used by the user when they want some more information is related to the product offers, discounts, reviews, etc. before purchasing the product.
For example – the user has selected the laptop of a particular company, say, Dell, to purchase but now they want to know if there is some discount or offer for the selected laptop before the final transaction. So, they type Dell laptop sales and offers.
I hope this module will be beneficial for you and gain information regarding types of keywords in SEO. With the help of this module, you can now discover keywords that are relevant to your website content so that more traffic comes to your website.
Thanks for reading.