Welcome back everyone, in this module I will be talking about how to write SEO Friendly content. After reading this module, you will get to know how to write SEO-friendly content for your website. So, let’s discuss this.
How to write SEO Friendly content?
As a website owner, you want your site to get a higher ranking in search engine page results (SERPs); this increases the chances of getting more visitors to your website. So, SEO is an important factor to achieve this. Thus, there is a need to write SEO-friendly content.
Before discussing further, we should first know what SEO-friendly content means. SEO-friendly content is writing or creating the content for your website so that it helps the search engine to understand the content easily and rank higher on the organic search engine page results.
Usually, as a user, we often like to get the relevant results for our search query in the top 4-5 links or the first page itself; we hardly visit the next page. So, if your post ranks high, you will get more clicks and shares, otherwise, the article seems to be useless if no one ever discovers your page. If you publish well-optimized content for your audience, search engines may display your article in the top results for search queries.
Now, let’s discuss some tips to make SEO-friendly content.
Tips to make SEO Friendly content
Given below are some of the tips you can use to write SEO-friendly content for your website:
Select keywords carefully
Use a keyword that is relevant to your subject or topic. Look for a keyword or phrase which has a high search volume, otherwise using the wrong keywords will lead to the wastage of your time and efforts. For this, you can use SEO keyword research tools like Google Search Console, Bing webmaster, Google keyword planner, etc. After you have found the right keyword, place it in the title, meta tag description of your page, headings, URL, and alternate text to your image using the alt attribute of an image tag.
Choose proper headings and subheadings
The heading of the article should be in the <h1> tag. For the h1 tag, you should use phrases like “why”, “what”, “how” and “where”. For subheadings, you should use <h2> and <h3> tags. The heading highlights the topic of the article. Thus, it should be simple so that it can be easily understood by the reader. The search engine robots are known as bots, crawlers, or spiders will read the headings to understand what your content is about.
Use good quality images
You should have images that are relevant to the article and attractive. The image file size should not be large otherwise it will take time to load. You can use online image compressing tools to reduce the file size but make sure that you should not compromise the quality of the image. Moreover, provide alternate text to the image using the alt attribute of the image tag. The alternate text should be relevant to the content or you can use the keyword.
<img src="image_name.png" alt="Your text here"/>
Create content that is of high quality.
Write content in such a way that is easily understood by the readers and must be relevant to the topic. Make sure that there should be no grammar mistakes. For this, you can use Grammarly checker and some other tools of your choice. If the article is too long, use key points at the beginning of the article so that readers can know what information they will get by reading the post. Make sure to divide the article into several paragraphs.
Make your article as long as possible.
Your length of the article should belong but up to a certain word limit. Make sure that article length should not be too short as Google prefers longer articles.
Use internal linking in your article
To inform the readers of your previous articles; you should use internal links to your older posts so that more people can visit them if they want. This increases the chance of getting more traffic to your older posts. You can also use external linking pointing to some other popular websites.
Content should be unique.
The content you write must be original; it should be not copied from any other website or resources. The plagiarized content will never get a high ranking in search engine page results. To check the uniqueness of your content, you can use plagiarism checker tools that are available online like Duplichecker, Quetext, Copyscape, etc.
Make your material easily shareable
After you’ve finished creating the content, make sure to include online social buttons so that users may simply share it with others.
I hope you will find this article to be useful by using the tips discussed above, you will be able to write good SEO-friendly content for your website to get a higher ranking and traffic. If you don’t have any idea about SEO, you should hire an SEO expert, who can do this for you. Stay connected with us for more informative and exciting modules like this.