Welcome back guys, in this module I will be discussing how to get Google Analytics Certification. Google Analytics is the industry’s most well-known and widely utilized analytics platform. Google provides a certification exam known as Google Analytics Individual Qualification (GAIQ) to learn more about digital analytics and prove your marketing and analytical skills. So, let’s know how to take this exam and qualify for it.
How to get Google Analytics Certification?
The foundation of SEO, social media marketing, and search engine marketing, among other things, is analytics. Basic and advanced Google Analytics concepts are covered in the Google Analytics Individual Qualification. You will get in-depth knowledge of key features of Google Analytics, which you share with your colleagues.
Google Analytics Certification exam is free of cost. After passing this certification exam, you can add this to your CV (Curriculum Vitae) or resume and LinkedIn profile, so that other people can view it. Given below are the steps to take it:
Sign up to Google Partners
It is compulsory to Join Google Partners because the Google Analytics Individual Qualification is only available to those who have signed up in Google Partners.
Be prepared for the exam
You should know digital analytic skills to qualify for the exam. Google itself provides you with study materials and courses so that you can study for the exam and qualify for it. There is also a Google Analytics YouTube Channel to which you can subscribe to get more updates about the certification program. Before taking the exam, Google suggests taking the following courses:
- Google Analytics for Beginners.
- Advanced Google Analytics.
These courses are offered to a wide range of users, from beginners to experts. You can also enroll in online courses offered by Udemy. Before taking the GAIQ exam, it is recommended to take the mock test to get familiar with the exam pattern, types of questions asked and time limit. After you are ready and feeling confident about what you have studied, you can start giving the GAIQ exam.
Take the Google Analytics Individual Qualification (GAIQ) test to see how well you know Google Analytics.
The GAIQ is divided into modules or parts, you can take it one topic at a time.
- Go to Google Skillshop.
- Hover over “Get Certified,” then select “Analytics Academy”. Finally, choose Google Analytics Individual Qualification.
- Login with Google, if not logged in previously.
- After this, you need to create your profile, if you haven’t done it earlier.
- Now, you can start the examination.
Let’s discuss the examination pattern of GAIQ.
What is the GAIQ Exam Pattern?
As I previously stated, the GAIQ exam is free of charge. The examination consists of a total of 70 questions. The questions are in the form of Multiple-Choice Questions (MCQs) and True/False. The exam will take 90 minutes to complete. Although 1hr (60 minutes) is mentioned, a 90-minute timer starts counting down as soon as you begin a test. There is no way to stop the timer until the exam is completed.
The minimum passing percentage is 80%, i.e., at least 56 correct questions out of 70 questions, but you can take the examination again after waiting for 7 days if you failed in this.
After passing the GAIQ, you’ll earn a certificate that will appear in your Google Partners account, and you can add and share this certificate in your LinkedIn profile so that other people can see your analytical skills. Your GAIQ certification will be valid for 12 months after you complete the exam.
I hope you have now got a good understanding of how to take the google analytics individual qualification exam. Prepare yourself very well and practice questions as much as possible. Try to qualify for the examination by yourself. Don’t search for the answers to the questions during the examination time. Cheating in examinations will only give you a certificate but no knowledge. So, don’t cheat yourself. Keep practicing!