How Many People use Social Media?

In this module, we’ll talk about how many people use social media. Nowadays, almost everyone in the world owns a smartphone and is active on social media platforms daily. It has made our lives easier and changed our lifestyle. So, without any delay, let’s know.

How many people use social media

How many people use social media?

Usage of social media like Facebook, Linked In, Twitter, Instagram, etc. has become one of the popular online activities for people. People use social media for their entertainment purpose, to communicate and interact with other people around the world. People also use social media to make the audience aware of their products and promote their business online. The companies are using social media marketing to increase their brand awareness among the audience. Thus, social media marketing has become one of the important strategies for them.

The number of social media users is increasing exponentially day by day. These platforms are used by people across the world. Globally, 3.96 billion people use social media, nearly doubling from 2.07 billion in 2015, it is continuously growing. The average number of users has 8.8 social media accounts i.e., 8.8 accounts per user in 2020 on different social networking sites. In India, a person has an average of approximately 11.5 accounts.

According to Statista, the greatest number of active social media users are present in UAE with 99 percent. After UAE, South Korea has approximately 89.3 percent of social media usage penetration.

What percentage of the population uses social media?

At present, the percentage of people who use social media is 50.64% of the world’s total population (7.82 billion).

40.4 percent of internet users use social media for work. In India, approximately 47 percent use social media for work.

Most of the social media usage is driven by an increasing number of mobile devices, making it easier for users to use social media apps. 83.36 percent of the internet’s 4.57 billion users are active users. 91 percent of the 4.17 billion mobile internet users are active users. 99 percent of the 3.96 billion social media users access websites and apps through mobile devices. Only 1.32 percent of social media users access websites through desktops.

What is the average amount of user’s time spent on social media?

Social media is one of the essential components of our daily life. Internet users spend an average of 144 minutes i.e., 2 hours 24 minutes per day on social media sites and messaging apps, an increase of more than half an hour since 2015. In India, a person spends almost 2 hours 36 minutes i.e., 156 minutes.

What are the most popular social media platforms?

About 3.96 billion social media users spend most of their time on different social media platforms. The popularity of these platforms is increasing day by day. Some of them are listed below:

  1. Facebook
  2. Instagram
  3. Twitter
  4. WhatsApp
  5. YouTube
  6. Snapchat
  7. Pinterest

What are the most popular social media platforms


Facebook is the most widely used social media, which has more than 2.7 billion monthly active users. An average user spends 38 minutes per day on it. There are 44 percent female and 56 percent male Facebook users.


It has over 2 billion users worldwide. 45.5 percent are female users and 54.5 percent users are male. The average WhatsApp user spends approximately 38 minutes per day on the platform.


It has 1 billion monthly active users, of which 50.8 percent are female users and 49.2 percent are male users according to Statista. On average, a person spends 53 minutes a day on Instagram.


It has over 400 million active monthly users. According to Statista, 77.1 percent of Pinterest users are female, 14.5 percent are male, and the rest 8.4 percent are unspecified. An average person spends 14.2 minutes per visit on Pinterest.


This social media platform has 353 active monthly users. There are approx. 31 percent of female and 68 percent male users as per statistics of Statista. The average Twitter user spends nearly 3.39 minutes per session.


LinkedIn has over 260 million active monthly users. 43 percent are female users and 57 percent of users are male. The average LinkedIn user spends nearly 6 minutes and 7 seconds per session.


This platform has 2 billion active monthly users. YouTube users spend an average of 40 minutes per day using mobile on the platform. There is 38 percent female and 62 percent are male users.


It has 265 million active daily users. According to Statista, Snapchat is used by 57.4 percent females and 40.9 percent males. The Snapchat user spends 30 minutes a day.

There are many more social media platforms and it is increasing daily. Among all these, Facebook is the most widely used social media, which has more than 2.7 billion active users. After Facebook, YouTube and WhatsApp have 2 million users.

I hope this module will be beneficial for you, and you have gained some valuable information. Stay tuned for more informative modules like this.