Hello everyone, In this post, I will be talking about the top digital marketing trends in 2021. The field of digital marketing is developing every year with new trends and technologies developing. So, let’s get started to know the new trends in 2021.
Top Digital Marketing Trends in 2021
As new technology continues to grow, it is altering the way marketing is conducted by digital marketing experts. We will see the latest and more interesting ideas affecting how digital marketers use to promote their brand and product. Let’s know some of the best trends in digital marketing.
Featured Snippet in Google SERP (Search Engine Result Page)
A Featured Snippet is a short piece of information in a rectangle box that appears at the top of a Google organic search engine result page. It is usually short and provides fast answers to a user’s query without requiring them to click on anything or read the entire page. Hence the nickname “no-click search” is given. It also includes a link to the webpage from where they came from. Definitions, tables, steps, and lists are types of Featured Snippets. Many SEO professionals refer to the Featured Snippet box as “Position Zero.”
Customer segmentation is the process of dividing consumers into groups based on similarities among the customers in each group. The main goal of customer segmentation is to target the audience based on certain traits or behaviors such as interests, habits, and demographics (race, age, gender, religion, income). Geographic segmentation, Behavioural segmentation, Psychographic segmentation, and Demographic segmentation are the primary forms of consumer segmentation.
Voice Search Optimization
Many users like to search for their queries using voice search instead of typing. Voice searches provide different results than text searches, according to SEO professionals. According to Sundar Pichai, the CEO of Google, Voice searches make about 20% of all search queries. The user queries are answered instantly, without the need to scroll through the various other options. As a result, businesses must include voice search into their digital marketing plan.
Image Search Optimization
Many users prefer to do image searches to get their answers to the queries. Google Lens, Google’s image recognition AI algorithm has helped users search images and videos without typing. Users may snap pictures of anything and get information about it.
Automated Bidding for Google Ads
Google Ads’ automated bidding debuted in 2016. Automated bidding in Google ads is a bidding strategy that automatically sets bids for your ads without any human intervention to meet your business goals more effectively. Automated bidding can help to optimize the ads. Now, digital marketers do not need to spend a lot of time and effort to manually update the bids for ads or keywords. There are 6 different types of automated bidding strategies.
You should provide valuable and interactive content to connect with your customers. Content marketing has become one of the most popular digital marketing strategies that digital marketers use. The organization hires content writers to write informative content for their website. You can use polls, quizzes, surveys, videos, images, contests, giveaways, etc. to make your content interactive.
Interactive posts on Shopping in Social Media
Nowadays, people like to spend most of their time on Social Media platforms like Facebook, Instagram, Snapchat, etc. This allows businesses to make aware of their brand and products to the audience and generate more sales by posting interactive posts on social media. Customers can easily see the products and buy them without having to leave the app.
In 2021, 27% of internet users use ad blockers which automatically cut off the source of traffic for many digital marketers. This can be reduced by analyzing the target audience and showing them ads based on their interests and where to post your ads. For example, if your target audience is women, you can show ads related to shopping, rather than showing ads for web hosting or electronics devices. So, select the appropriate ads to target your audience.
I hope this article has helped you to get to know the 2021 digital marketing trends. These trends keep on changing every year as technology continues to grow. For more informative posts like this, stay connected with us.